New market strategies in the automotive industry

The world automotive industry has about 30% of excessive capacity. Regardless of that, the new plants are being constantly built. The countries of the East Europe, China and India are selected as suitable areas by almost all world leading car manufactures to build their additional plants in order to...

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Bibliographic Details
Main Author: Kokić Miljko
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2006-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2006/0354-34710602089K.pdf