The effects of service quality on international tourist satisfaction and loyalty: Insight from Vietnam
This study focuses on investigating the relationship between tourist quality service, satisfaction and loyalty among international visitors who came to Vietnam. Specifically, this research also aims to discover the mediating effects of tourist satisfaction on the relationship between tourist quality...
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Growing Science
2020-03-01
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Online Access: | http://www.growingscience.com/ijds/Vol4/ijdns_2020_3.pdf |
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doaj-b6ceefdaa2144588a2269c33e96425e52020-11-25T02:27:36ZengGrowing ScienceInternational Journal of Data and Network Science2561-81482561-81562020-03-014217918610.5267/j.ijdns.2020.1.003The effects of service quality on international tourist satisfaction and loyalty: Insight from VietnamKim Chi Nguyen ThiTung Le HuyChung Hoang Van Phong Cao TuanThis study focuses on investigating the relationship between tourist quality service, satisfaction and loyalty among international visitors who came to Vietnam. Specifically, this research also aims to discover the mediating effects of tourist satisfaction on the relationship between tourist quality service and loyalty (revisit and recommend to others). By using the data collected from 516 international visitors who travelled in Vietnam, authors use a meta-analytic path analysis to show that only two factors of tourist quality service had significant effects on tourist satisfaction and loyalty, including tangibles and responsiveness. Moreover, tangibles and responsiveness not only had direct effects, but they also they had some indirect impacts on tourist loyalty throughout tourist satisfaction. Interestingly, the relationship between tourist satisfaction and their loyalty was strongest.http://www.growingscience.com/ijds/Vol4/ijdns_2020_3.pdfservice qualitytourist satisfactiontourist loyaltyinternational visitors |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Kim Chi Nguyen Thi Tung Le Huy Chung Hoang Van Phong Cao Tuan |
spellingShingle |
Kim Chi Nguyen Thi Tung Le Huy Chung Hoang Van Phong Cao Tuan The effects of service quality on international tourist satisfaction and loyalty: Insight from Vietnam International Journal of Data and Network Science service quality tourist satisfaction tourist loyalty international visitors |
author_facet |
Kim Chi Nguyen Thi Tung Le Huy Chung Hoang Van Phong Cao Tuan |
author_sort |
Kim Chi Nguyen Thi |
title |
The effects of service quality on international tourist satisfaction and loyalty: Insight from Vietnam |
title_short |
The effects of service quality on international tourist satisfaction and loyalty: Insight from Vietnam |
title_full |
The effects of service quality on international tourist satisfaction and loyalty: Insight from Vietnam |
title_fullStr |
The effects of service quality on international tourist satisfaction and loyalty: Insight from Vietnam |
title_full_unstemmed |
The effects of service quality on international tourist satisfaction and loyalty: Insight from Vietnam |
title_sort |
effects of service quality on international tourist satisfaction and loyalty: insight from vietnam |
publisher |
Growing Science |
series |
International Journal of Data and Network Science |
issn |
2561-8148 2561-8156 |
publishDate |
2020-03-01 |
description |
This study focuses on investigating the relationship between tourist quality service, satisfaction and loyalty among international visitors who came to Vietnam. Specifically, this research also aims to discover the mediating effects of tourist satisfaction on the relationship between tourist quality service and loyalty (revisit and recommend to others). By using the data collected from 516 international visitors who travelled in Vietnam, authors use a meta-analytic path analysis to show that only two factors of tourist quality service had significant effects on tourist satisfaction and loyalty, including tangibles and responsiveness. Moreover, tangibles and responsiveness not only had direct effects, but they also they had some indirect impacts on tourist loyalty throughout tourist satisfaction. Interestingly, the relationship between tourist satisfaction and their loyalty was strongest. |
topic |
service quality tourist satisfaction tourist loyalty international visitors |
url |
http://www.growingscience.com/ijds/Vol4/ijdns_2020_3.pdf |
work_keys_str_mv |
AT kimchinguyenthi theeffectsofservicequalityoninternationaltouristsatisfactionandloyaltyinsightfromvietnam AT tunglehuy theeffectsofservicequalityoninternationaltouristsatisfactionandloyaltyinsightfromvietnam AT chunghoangvan theeffectsofservicequalityoninternationaltouristsatisfactionandloyaltyinsightfromvietnam AT phongcaotuan theeffectsofservicequalityoninternationaltouristsatisfactionandloyaltyinsightfromvietnam AT kimchinguyenthi effectsofservicequalityoninternationaltouristsatisfactionandloyaltyinsightfromvietnam AT tunglehuy effectsofservicequalityoninternationaltouristsatisfactionandloyaltyinsightfromvietnam AT chunghoangvan effectsofservicequalityoninternationaltouristsatisfactionandloyaltyinsightfromvietnam AT phongcaotuan effectsofservicequalityoninternationaltouristsatisfactionandloyaltyinsightfromvietnam |
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1724842127285813248 |