Model Promosi Pemasaran Terpadu Produk Umkm Kecamatan Serang, Kota Serang

The purpose of this research is to identify and to find out what dominant factors influence the effectiveness of marketing promotions and which marketing programs are most effective for MSME products. Population members of this study are culinary and fashion SMEs in Serang District. The research me...

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Bibliographic Details
Main Authors: Lina Aryani, Diana Triwardhani
Format: Article
Language:English
Published: Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta 2020-09-01
Series:Ekonomi dan Bisnis
Subjects:
ukm
Online Access:https://ejournal.upnvj.ac.id/index.php/ekobis/article/view/1378