Model Promosi Pemasaran Terpadu Produk Umkm Kecamatan Serang, Kota Serang

The purpose of this research is to identify and to find out what dominant factors influence the effectiveness of marketing promotions and which marketing programs are most effective for MSME products. Population members of this study are culinary and fashion SMEs in Serang District. The research me...

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Main Authors: Lina Aryani, Diana Triwardhani
Format: Article
Language:English
Published: Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta 2020-09-01
Series:Ekonomi dan Bisnis
Subjects:
ukm
Online Access:https://ejournal.upnvj.ac.id/index.php/ekobis/article/view/1378
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spelling doaj-b6e5d4f694b2456e8b44a086ec5ea99d2021-04-01T06:50:05ZengFakultas Ekonomi dan Bisnis, UPN Veteran JakartaEkonomi dan Bisnis2356-02822684-75822020-09-01713251http://dx.doi.org/10.35590/jeb.v7i1.1378Model Promosi Pemasaran Terpadu Produk Umkm Kecamatan Serang, Kota SerangLina Aryani0Diana Triwardhani1Universitas Pembangunan Nasional Veteran JakartaUniversitas Pembangunan Nasional Veteran JakartaThe purpose of this research is to identify and to find out what dominant factors influence the effectiveness of marketing promotions and which marketing programs are most effective for MSME products. Population members of this study are culinary and fashion SMEs in Serang District. The research method uses qualitative descriptive and quantitative analysis. MSMEs were taken as a sample of 30 MSMEs with data collection using surveys and questionnaires. The results of this study are the dominant factors that influence the effectiveness of marketing promotions are recommended in Culinary MSME products, namely Exhibitions and Advertisements, while for Fashion MSMEs, while for Fashion MSMEs, Discount and Online exhibitions. The promotional model in interpreting the perception map of promotion that is most effective for MSMEs engaged in culinary is the Promotional discount program, exhibitions and advertisements, while for MSME Fashion is a discount promotion program, online, exhibitions and advertisements. https://ejournal.upnvj.ac.id/index.php/ekobis/article/view/1378diskoneksebisiiklanpemasaranpromosiukm
collection DOAJ
language English
format Article
sources DOAJ
author Lina Aryani
Diana Triwardhani
spellingShingle Lina Aryani
Diana Triwardhani
Model Promosi Pemasaran Terpadu Produk Umkm Kecamatan Serang, Kota Serang
Ekonomi dan Bisnis
diskon
eksebisi
iklan
pemasaran
promosi
ukm
author_facet Lina Aryani
Diana Triwardhani
author_sort Lina Aryani
title Model Promosi Pemasaran Terpadu Produk Umkm Kecamatan Serang, Kota Serang
title_short Model Promosi Pemasaran Terpadu Produk Umkm Kecamatan Serang, Kota Serang
title_full Model Promosi Pemasaran Terpadu Produk Umkm Kecamatan Serang, Kota Serang
title_fullStr Model Promosi Pemasaran Terpadu Produk Umkm Kecamatan Serang, Kota Serang
title_full_unstemmed Model Promosi Pemasaran Terpadu Produk Umkm Kecamatan Serang, Kota Serang
title_sort model promosi pemasaran terpadu produk umkm kecamatan serang, kota serang
publisher Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta
series Ekonomi dan Bisnis
issn 2356-0282
2684-7582
publishDate 2020-09-01
description The purpose of this research is to identify and to find out what dominant factors influence the effectiveness of marketing promotions and which marketing programs are most effective for MSME products. Population members of this study are culinary and fashion SMEs in Serang District. The research method uses qualitative descriptive and quantitative analysis. MSMEs were taken as a sample of 30 MSMEs with data collection using surveys and questionnaires. The results of this study are the dominant factors that influence the effectiveness of marketing promotions are recommended in Culinary MSME products, namely Exhibitions and Advertisements, while for Fashion MSMEs, while for Fashion MSMEs, Discount and Online exhibitions. The promotional model in interpreting the perception map of promotion that is most effective for MSMEs engaged in culinary is the Promotional discount program, exhibitions and advertisements, while for MSME Fashion is a discount promotion program, online, exhibitions and advertisements.
topic diskon
eksebisi
iklan
pemasaran
promosi
ukm
url https://ejournal.upnvj.ac.id/index.php/ekobis/article/view/1378
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