Model Promosi Pemasaran Terpadu Produk Umkm Kecamatan Serang, Kota Serang
The purpose of this research is to identify and to find out what dominant factors influence the effectiveness of marketing promotions and which marketing programs are most effective for MSME products. Population members of this study are culinary and fashion SMEs in Serang District. The research me...
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Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta
2020-09-01
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Online Access: | https://ejournal.upnvj.ac.id/index.php/ekobis/article/view/1378 |
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doaj-b6e5d4f694b2456e8b44a086ec5ea99d2021-04-01T06:50:05ZengFakultas Ekonomi dan Bisnis, UPN Veteran JakartaEkonomi dan Bisnis2356-02822684-75822020-09-01713251http://dx.doi.org/10.35590/jeb.v7i1.1378Model Promosi Pemasaran Terpadu Produk Umkm Kecamatan Serang, Kota SerangLina Aryani0Diana Triwardhani1Universitas Pembangunan Nasional Veteran JakartaUniversitas Pembangunan Nasional Veteran JakartaThe purpose of this research is to identify and to find out what dominant factors influence the effectiveness of marketing promotions and which marketing programs are most effective for MSME products. Population members of this study are culinary and fashion SMEs in Serang District. The research method uses qualitative descriptive and quantitative analysis. MSMEs were taken as a sample of 30 MSMEs with data collection using surveys and questionnaires. The results of this study are the dominant factors that influence the effectiveness of marketing promotions are recommended in Culinary MSME products, namely Exhibitions and Advertisements, while for Fashion MSMEs, while for Fashion MSMEs, Discount and Online exhibitions. The promotional model in interpreting the perception map of promotion that is most effective for MSMEs engaged in culinary is the Promotional discount program, exhibitions and advertisements, while for MSME Fashion is a discount promotion program, online, exhibitions and advertisements. https://ejournal.upnvj.ac.id/index.php/ekobis/article/view/1378diskoneksebisiiklanpemasaranpromosiukm |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Lina Aryani Diana Triwardhani |
spellingShingle |
Lina Aryani Diana Triwardhani Model Promosi Pemasaran Terpadu Produk Umkm Kecamatan Serang, Kota Serang Ekonomi dan Bisnis diskon eksebisi iklan pemasaran promosi ukm |
author_facet |
Lina Aryani Diana Triwardhani |
author_sort |
Lina Aryani |
title |
Model Promosi Pemasaran Terpadu Produk Umkm Kecamatan Serang, Kota Serang |
title_short |
Model Promosi Pemasaran Terpadu Produk Umkm Kecamatan Serang, Kota Serang |
title_full |
Model Promosi Pemasaran Terpadu Produk Umkm Kecamatan Serang, Kota Serang |
title_fullStr |
Model Promosi Pemasaran Terpadu Produk Umkm Kecamatan Serang, Kota Serang |
title_full_unstemmed |
Model Promosi Pemasaran Terpadu Produk Umkm Kecamatan Serang, Kota Serang |
title_sort |
model promosi pemasaran terpadu produk umkm kecamatan serang, kota serang |
publisher |
Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta |
series |
Ekonomi dan Bisnis |
issn |
2356-0282 2684-7582 |
publishDate |
2020-09-01 |
description |
The purpose of this research is to identify and to find out what dominant factors influence the
effectiveness of marketing promotions and which marketing programs are most effective for MSME products. Population members of this study are culinary and fashion SMEs in Serang District. The research method uses qualitative descriptive and quantitative analysis. MSMEs were taken as a sample of 30 MSMEs with data collection using surveys and questionnaires. The results of this study are the dominant factors that influence the effectiveness of marketing promotions are recommended in Culinary MSME products, namely Exhibitions and Advertisements, while for Fashion MSMEs, while for Fashion MSMEs, Discount and Online exhibitions. The promotional model in interpreting the perception map of promotion that is most effective for MSMEs engaged in culinary is the Promotional discount program, exhibitions and advertisements, while for MSME Fashion is a discount promotion program, online, exhibitions and advertisements.
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topic |
diskon eksebisi iklan pemasaran promosi ukm |
url |
https://ejournal.upnvj.ac.id/index.php/ekobis/article/view/1378 |
work_keys_str_mv |
AT linaaryani modelpromosipemasaranterpaduprodukumkmkecamatanserangkotaserang AT dianatriwardhani modelpromosipemasaranterpaduprodukumkmkecamatanserangkotaserang |
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