Sikap Konsumen dan Willingness to Pay (WTP) Pada Produk Buavita Royale
This study aims to determine consumer attitudes towards Buavita Royale products, analyze the factors that influence willingness to buy consumer (WTB), and measure the maximum value of willingness to pay consumers' (WTP) towards Buavita Royale products. The results of research on consumer attitu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2020-05-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | http://journal.ipb.ac.id/index.php/jabm/article/view/30385 |