Implicit Association of Symmetry with Positive Valence, High Arousal and Simplicity
Symmetrical visual patterns are preferred to random patterns. Studies using the Implicit Association Test (IAT) have shown that symmetry is associated with positive valence words (e.g. love), and random with negative valence words (e.g. hate). Valence is an important aspect of emotion, but equally i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2013-08-01
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| Series: | i-Perception |
| Online Access: | https://doi.org/10.1068/i0601jw |