PERAN BRAND IMAGESEBAGAI PEMEDIASI PENGARUH COUNTRY OF ORIGINPADA BRAND EQUITY
The aim of this study is to determine the mediating role of brand image on the influence of countryof origin on brand equity of Toyota car in Denpasar City. This research was conducted to 150 samples by implementing purposive sampling method. The data was collected by using instrument with 5 point L...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2015-10-01
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| Series: | Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan |
| Subjects: | |
| Online Access: | http://ojs.unud.ac.id/index.php/jmbk/article/view/14395 |