ADVERTISING AGENCY MARKETING MANAGEMENT
Goal of the paper. The goal of this article is to define the nature, specific features and factors pertaining to the advertising agency marketing management. One of the tools is the use of non-standard approaches to management of advertising agencies, which under certain conditions makes it possibl...
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| Format: | Article |
| Language: | English |
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Izdevnieciba “Baltija Publishing”
2015-11-01
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| Series: | Baltic Journal of Economic Studies |
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| Online Access: | http://www.baltijapublishing.lv/index.php/issue/article/view/18/20 |