Using the elements from a fuzzy sets theory in the process of diagnosing the loyalty of consumers of motor transport services

Using the elements from a fuzzy sets theory in the process of diagnosing the loyalty of consumers of motor transport services

We developed an approach to diagnosing the complex loyalty of consumer of motor transport services based on the perceptual and behavioral characteristics with application of the theory of fuzzy sets. Diagnosing the level of consumer loyalty is the basis of a cyclical process of managing the loyalty...

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Bibliographic Details
Main Authors: Iryna Fedotova, Oksana Kryvoruchko, Volodymyr Shynkarenko, Nadiia Bocharova, Liudmyla Sotnychenko, Svetlana Dimitrakieva
Format: Article
Language:English
Published: PC Technology Center 2019-06-01
Series:Eastern-European Journal of Enterprise Technologies
Subjects:
fuzzy sets
linguistic variable
membership function
perceptual (attitudinal) loyalty
behavioral loyalty
Online Access:http://journals.uran.ua/eejet/article/view/169079

Internet

http://journals.uran.ua/eejet/article/view/169079

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