L’indirection comme procédé de persuasion en publicité
The oblique nature of the persuasion of advertising is examined in relation to nondirectionality: the possibility of producing a primary act of discourse by the accomplishment of a secondary act of discourse. Taking into consideration the typology of acts of discourse and their conditions of accompl...
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| Format: | Article |
| Language: | fra |
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Université Laval
2000-11-01
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| Series: | Communication |
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| Online Access: | http://journals.openedition.org/communication/6459 |