The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran)
Consumers have different needs and desires in their relationship with service firms and not every consumer is willing to engage in close commercial relationship in the same manner. Although customer relationship management (CRM) is a top priority for marketers, scholars and managers do not appropria...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2013-06-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_36023_85e11460bf2c5b0d43466f9755e515af.pdf |