The Truth Behind The Decision of Consumers in Buying Counterfeit Cosmetics Product: A Qualitative Phenomenological Research

Research conducted is a type of qualitative phenomenological research that reveal and understand the meaning behind the phenomenon of the actions of individuals who perform various actions on the basis of their own perceptions as well as aspects of the background of the action. The number of informa...

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Bibliographic Details
Main Authors: Risca Kurnia Sari, Achmad Soediro, Fatchur Rochman
Format: Article
Language:English
Published: Universitas Islam Malang 2018-08-01
Series:Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Subjects:
Online Access:http://riset.unisma.ac.id/index.php/jema/article/view/954