Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing
Objective Marketing activists are always looking for answers to the questions such as "what can attract the consumers?" and "how can consumers’ attention be focused to vital products and information?". Among a variety of research methods, self-reporting method is considered as th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2020-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_78279_0bf2f1d18a30bcf3da6398f4ed2e2218.pdf |