EMPOWERING LOCAL PRODUCT THROUGH CULTURAL GLOBALIZATION
The rapid expansion of western products through cultural globalization entering Indonesia cannot be denied, this has both positive and negative sides. This paper analyzes the positive side of cultural globalization through cultural homogenization. By utilizing the homogeneity pattern of western prod...
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| Format: | Article |
| Language: | English |
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Universitas Nasional Jakarta
2020-08-01
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| Series: | Journal of Social Political Sciences |
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| Online Access: | http://e-journal.unas.ac.id/index.php/jsps/article/view/20 |