THE USE OF CONSUMER COMMUNITIES TO CREATE SUSTAINABLE CONSUMPTION
The paper presents an explanation of the essence of creation of consumer communities that have been developing for several years on the marketing market. A hypothesis was made that says that the mechanism of interdependence existing in the consumer community can be used to create sustainable consump...
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| Format: | Article |
| Language: | English |
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University of Life Sciences in Poznań
2015-09-01
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| Series: | Journal of Agribusiness and Rural Development |
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| Online Access: | http://www.jard.edu.pl/tom37/zeszyt3/art_56.pdf |