The devil you know: The effect of brand recognition and product ratings on consumer choice
Previous research on the role of recognition in decision-making in inferential choice has focussed on the Recognition Heuristic (RH), which proposes that in situations where recognition is predictive of a decision criterion, recognized objects will be chosen over unrecognized ones, regardless of any...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Society for Judgment and Decision Making
2013-01-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/12/12703/jdm12703.pdf |