Globalization as the basis of marketing communication of a multinational company influencing the development of the local circular economy

Research background: Safe treatment of waste in a way that ensures that future generations of the population can live and raise their offspring in a healthy habitat is one of the challenges we need to address. It is globalization that is becoming the basis for the introduction of such business in ou...

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Bibliographic Details
Main Authors: Darázs Tamás, Šalgovičová Jarmila
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:SHS Web of Conferences
Subjects:
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2021/03/shsconf_glob20_05005.pdf