Consumer and retailer perceptions of market transactions and the complaining consumer
The purpose of the study is to compare consumers' and retailers' perceptions of actions taken in particular types of buying situations. Hypotheses relating to differences existing between the perceptions of consumers and retailers of actions taken in the buying situation are proposed and e...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1987-04-01
|
| Series: | SA Journal of Industrial Psychology |
| Subjects: | |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/458 |