Consumers’ Innovativeness and Responsible Consumption

Consumers’ Innovativeness and Responsible Consumption

The grounds for considerations and the analysis in this article are provided by two phenomena: consumers’ innovativeness and responsible consumption. The aim of considerations and the analysis is to seek the impact of consumers’ innovativeness on the formation of consumption. The undertaken task was...

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Bibliographic Details
Main Authors: prof. dr hab. Anna Olejniczuk-Merta, mgr Dorota Szepieniec-Puchalska, dr Anna Szymańska
Format: Article
Language:English
Published: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego 2018-07-01
Series:Problemy Zarządzania
Subjects:
innovations
consumer innovativeness
consumer trends
responsible consumption
Online Access:http://pz.wz.uw.edu.pl/gicid/01.3001.0012.4627

Internet

http://pz.wz.uw.edu.pl/gicid/01.3001.0012.4627

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