Alignment of Quality Management in SMEs with the Market Performance

Alignment of Quality Management in SMEs with the Market Performance

The purpose of this research is to relate competitiveness through productivity on Small and Medium Enterprises (SMEs) with the level of quality that these companies are and the market segment they serve. The methodology used was a multiple case study using questionnaires and systematic observations...

Full description

Bibliographic Details
Main Authors: Yslene Rocha Kachba, André Mathias Plath, Marcelo Gitirana Ferreira, Fernando Antonio Forcellini
Format: Article
Language:English
Published: Universidad Alberto Hurtado 2012-12-01
Series:Journal of Technology Management & Innovation
Subjects:
quality management
market segment
competitiveness.
Online Access:http://www.jotmi.org/index.php/GT/article/view/1059

Internet

http://www.jotmi.org/index.php/GT/article/view/1059

Similar Items