Alignment of Quality Management in SMEs with the Market Performance
The purpose of this research is to relate competitiveness through productivity on Small and Medium Enterprises (SMEs) with the level of quality that these companies are and the market segment they serve. The methodology used was a multiple case study using questionnaires and systematic observations...
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Universidad Alberto Hurtado
2012-12-01
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doaj-b87c49d830e44084a7c35ff169e095e42020-11-24T23:23:22ZengUniversidad Alberto HurtadoJournal of Technology Management & Innovation0718-27242012-12-017410311110.4067/S0718-27242012000400008738Alignment of Quality Management in SMEs with the Market PerformanceYslene Rocha Kachba0André Mathias Plath1Marcelo Gitirana Ferreira2Fernando Antonio Forcellini3Federal University of Santa Catarina - BrDepartment Engineer Textile, Federal University of Parana technologicalDepartment Design, State University of Santa Catarina, Florianopolis city, SC, BrasilDepartment Production Engineer, Federal University of Santa Catarina, Florianópolis city, SC, BrasilThe purpose of this research is to relate competitiveness through productivity on Small and Medium Enterprises (SMEs) with the level of quality that these companies are and the market segment they serve. The methodology used was a multiple case study using questionnaires and systematic observations in SMEs. Results showed that the quality of the companies surveyed is determined by the market segment in which they operate. Quality management is based on the end customer and the view of entrepreneurs look beyond the premises of their companies. The importance of this research is to relate the market segment with the quality level used in SMEs, a strategy required for the current competitiveness.http://www.jotmi.org/index.php/GT/article/view/1059quality managementmarket segmentcompetitiveness. |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Yslene Rocha Kachba André Mathias Plath Marcelo Gitirana Ferreira Fernando Antonio Forcellini |
spellingShingle |
Yslene Rocha Kachba André Mathias Plath Marcelo Gitirana Ferreira Fernando Antonio Forcellini Alignment of Quality Management in SMEs with the Market Performance Journal of Technology Management & Innovation quality management market segment competitiveness. |
author_facet |
Yslene Rocha Kachba André Mathias Plath Marcelo Gitirana Ferreira Fernando Antonio Forcellini |
author_sort |
Yslene Rocha Kachba |
title |
Alignment of Quality Management in SMEs with the Market Performance |
title_short |
Alignment of Quality Management in SMEs with the Market Performance |
title_full |
Alignment of Quality Management in SMEs with the Market Performance |
title_fullStr |
Alignment of Quality Management in SMEs with the Market Performance |
title_full_unstemmed |
Alignment of Quality Management in SMEs with the Market Performance |
title_sort |
alignment of quality management in smes with the market performance |
publisher |
Universidad Alberto Hurtado |
series |
Journal of Technology Management & Innovation |
issn |
0718-2724 |
publishDate |
2012-12-01 |
description |
The purpose of this research is to relate competitiveness through productivity on Small and Medium Enterprises (SMEs) with the level of quality that these companies are and the market segment they serve. The methodology used was a multiple case study using questionnaires and systematic observations in SMEs. Results showed that the quality of the companies surveyed is determined by the market segment in which they operate. Quality management is based on the end customer and the view of entrepreneurs look beyond the premises of their companies. The importance of this research is to relate the market segment with the quality level used in SMEs, a strategy required for the current competitiveness. |
topic |
quality management market segment competitiveness. |
url |
http://www.jotmi.org/index.php/GT/article/view/1059 |
work_keys_str_mv |
AT yslenerochakachba alignmentofqualitymanagementinsmeswiththemarketperformance AT andremathiasplath alignmentofqualitymanagementinsmeswiththemarketperformance AT marcelogitiranaferreira alignmentofqualitymanagementinsmeswiththemarketperformance AT fernandoantonioforcellini alignmentofqualitymanagementinsmeswiththemarketperformance |
_version_ |
1725563938590949376 |