Development of Communication Strategies for the Marketing of Electronic Banking Services for Individuals
The main aim of the article is to study the trends in the development of communication strategies for the marketing of electronic banking services for individuals by studying the foreign experience in Digital Banking, as well as the situation in the Ukrainian banking market. There offered a comparat...
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| Format: | Article |
| Language: | English |
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PH "INZHEK"
2017-03-01
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| Series: | Problemi Ekonomiki |
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| Online Access: | http://www.problecon.com/export_pdf/problems-of-economy-2017-1_0-pages-344_350.pdf |