A Kano Model Based Linguistic Application for Customer Needs Analysis
Linguistic is the systematic study of language. Now quality doesn't always mean the "tangible attribute" of a product or service. It may also be linguistic. Thus, linguistic has applied for product design through capturing the voice of Customers. Capturing of the voice of customers ha...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2011-05-01
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| Series: | International Journal of Engineering Business Management |
| Subjects: | |
| Online Access: | http://www.intechopen.com/articles/show/title/a-kano-model-based-linguistic-application-for-customer-needs-analysis |