A hybrid approach based on SERVQUAL and fuzzy TOPSIS for evaluating banking service quality
Quality of services in banking industry plays essential role to make key decisions in banking industry. As customer awareness increases on the services offered by banks, expectations from service quality increases too. Presently, managers of banks use different financial factors such as deposits, cr...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2015-07-01
|
| Series: | Decision Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/dsl/Vol4/dsl_2015_13.pdf |