The Public Relations Events in Promoting Brand Identity of the City
The events are essential in the power generation of brands and in managing experience for target audience. In a global society in which "differentiate yourself" and "be unique" means everything, brands are in their moment of glory. The purpose of this paper is to show how public...
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| Format: | Article |
| Language: | English |
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Dunarea de Jos University of Galati
2014-08-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2014_1/Dospinescu.pdf |