The allure of hedonic versus utilitarian food temptations featured in advertising appeals
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2012-04-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4497/im_en_2012_01_Moore.pdf |