PENGETAHUAN, PERSEPSI DAN PERILAKU MAHASISWA DALAM PEMBELIAN NADA SAMBUNG

PENGETAHUAN, PERSEPSI DAN PERILAKU MAHASISWA DALAM PEMBELIAN NADA SAMBUNG

The aim of this research was to analyze the knowledge, perception, and ring back tone’s purchasing behavior of college students. The research used cross-sectional design and conducted in Bogor Agricultural University. The amount of college students in this study was 36 of the first grade who activat...

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Bibliographic Details
Main Authors: Rheza Ardiansyah, Moh. Djemdjem Djamaludin, Tin Herawati
Format: Article
Language:Indonesian
Published: Institut Pertanian Bogor 2012-08-01
Series:Jurnal Ilmu Keluarga dan Konsumen
Subjects:
behavior
knowledge
perception
purchasing
ring back tone
Online Access:https://jurnal.ipb.ac.id/index.php/jikk/article/view/6380

Internet

https://jurnal.ipb.ac.id/index.php/jikk/article/view/6380

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