PENGETAHUAN, PERSEPSI DAN PERILAKU MAHASISWA DALAM PEMBELIAN NADA SAMBUNG
The aim of this research was to analyze the knowledge, perception, and ring back tone’s purchasing behavior of college students. The research used cross-sectional design and conducted in Bogor Agricultural University. The amount of college students in this study was 36 of the first grade who activat...
Main Authors: | Rheza Ardiansyah, Moh. Djemdjem Djamaludin, Tin Herawati |
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Format: | Article |
Language: | Indonesian |
Published: |
Institut Pertanian Bogor
2012-08-01
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Series: | Jurnal Ilmu Keluarga dan Konsumen |
Subjects: | |
Online Access: | https://jurnal.ipb.ac.id/index.php/jikk/article/view/6380 |
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