Technology acceptance and purchase intention towards 3G technology among millennial smart phone users: A case of Pakistan
This study aims to investigate the technology acceptance and purchase intention for Third Generation (3G) technology in Pakistan’s telecom sector. In such respect, Technology Acceptance Model (TAM) has been used to find the effects of the independent variables (Perceived Usefulness, Perceived Ease o...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2016-11-01
|
| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol7/msl_2016_63.pdf |