Quantifying Child-Appeal: The Development and Mixed-Methods Validation of a Methodology for Evaluating Child-Appealing Marketing on Product Packaging

Quantifying Child-Appeal: The Development and Mixed-Methods Validation of a Methodology for Evaluating Child-Appealing Marketing on Product Packaging

There is no standardized or validated definition or measure of “child-appeal” used in food and beverage marketing policy or research, which can result in heterogeneous outcomes. Therefore, this pilot study aimed to develop and validate the child-appealing packaging (CAP) coding tool, which measures...

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Bibliographic Details
Main Authors: Christine Mulligan, Monique Potvin Kent, Laura Vergeer, Anthea K. Christoforou, Mary R. L’Abbé
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:International Journal of Environmental Research and Public Health
Subjects:
child-appealing marketing
marketing to kids
food marketing
marketing power
marketing techniques
validation
Online Access:https://www.mdpi.com/1660-4601/18/9/4769

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https://www.mdpi.com/1660-4601/18/9/4769

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