MARKETING COMMUNICATIONS REGIONAL SMALL RETAILERS IN TERMS OF DIGITAL TRANSFORMATION

Marketing communications – MC) – activities aimed at the promotion of goods through the transfer of information to customers. For small business retailers in the region has developed the following system of marketing communications – outdoor signs, light boards, Windows, histoiry, Barker, POS invent...

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Bibliographic Details
Main Author: Svetlana Mikhaylovna Sapozhnikova
Format: Article
Language:English
Published: Science and Innovation Center Publishing House 2018-12-01
Series:International Journal of Advanced Studies
Subjects:
Online Access:http://journal-s.org/index.php/ijas/article/view/12011