Female Consumers Recreational Shopping Experiences

The study examines the core meaning of intrinsic shopping to understand their experimental aspects of recreational and leisure shopping. The study focus only on female shoppers of age group ranging from 25-30, and understand their mall experiences because this segment is newly transform into self de...

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Bibliographic Details
Main Authors: Sarbjot Singh, Piyush Kumar Sinha, HariGovind Mishra
Format: Article
Language:English
Published: Prasetiya Mulya Publishing 2013-04-01
Series:International Research Journal of Business Studies
Subjects:
Online Access:http://www.irjbs.com/index.php/jurnalirjbs/article/view/901/90