Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company

Word of mouth has become an important source of information affecting attitudes and behaviors of consumers. Specially, in the area of services that quality of consumer beliefs plays an important role in their decision-making process. Word of mouth is critical in services industries because intangibl...

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Bibliographic Details
Main Authors: Tahmoures Hasangholipour, Elnaz Rahrovy, Reza Abachian Ghasemi
Format: Article
Published: University of Tehran 2013-03-01
Series:‫مدیریت بازرگانی
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