Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company
Word of mouth has become an important source of information affecting attitudes and behaviors of consumers. Specially, in the area of services that quality of consumer beliefs plays an important role in their decision-making process. Word of mouth is critical in services industries because intangibl...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2013-03-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_35423_c2660dddaff27227e41826e21a2bd2b4.pdf |