An assessment of consumers’ subconscious responses to frontline employees’ attractiveness in a service failure and recovery situation
Background: Initial analyses of the impact of physical attractiveness in a business context have supported the ‘what is beautiful is good’ contention. However, in circumstances characterised by negative emotions, duress and stress, very little is known about how human beings respond at the subconsci...
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| Format: | Article |
| Language: | English |
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AOSIS
2017-06-01
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| Series: | South African Journal of Economic and Management Sciences |
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| Online Access: | https://sajems.org/index.php/sajems/article/view/1612 |