What is advertising without blending? Advertisements in women’s magazines
Conceptual integration theory, proposed by Fauconnier and Turner in 1993, has been successfully used in the study of a wide range of phenomena of human thought and action, from counterfactuals to metaphors, proving blending to be present in the simplest kinds of human thinking. In that sense, concep...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2016-10-01
|
| Series: | ExELL (Explorations in English Language and Linguistics) |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/exell-2017-0004 |