Significant events as the basis of regional branding strategies in Tatarstan
The reorienting of Russian regionalism towards economic and socio-cultural competition between territories has made it relevant for them to have branding strategies. Saturating regions with various socio-political, economic, sporting and cultural events has become a key component of these strategies...
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| Format: | Article |
| Language: | Russian |
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Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences
2019-12-01
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| Series: | Вестник Института социологии |
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| Online Access: | http://www.vestnik-isras.ru/files/File/Vestnik_2019_31/Makarova.pdf |