ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI INOVASI PRODUK UNUK MENINGKATKAN KINERJA PEMASARAN

Product innovation conceps are raised in this research as it is viewed as a crucial part to contribute companies' success. Researches have shown that many companies face difficulties to increase selling performance. There fore, research on the condept of product innovation is considered as an i...

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Bibliographic Details
Main Author: Sutopo Sutopo
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Magelang 2016-04-01
Series:Jurnal Analisis Bisnis Ekonomi
Subjects:
Online Access:http://journal.ummgl.ac.id/index.php/bisnisekonomi/article/view/535