Enhancing customer satisfaction in terms of service quality in supermarket - The case study of Big C supermaket in HCMC
This paper aimed at determining factors effecting customer satisfaction in terms of service quality as well as evaluating satisfaction level of shoppers in Big C Supermarket. A survey of 158 shoppers in various Big C supermarkets in HCMC has evaluated retail service quality according to Retail Servi...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2013-08-01
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Series: | Ho Chi Minh City Open University Journal of Science - Economics and Business Administration |
Subjects: | |
Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/103 |