Branding the Sacral Landscape: Religious Content in Regional Tourism Marketing, Set in a Post-secular Society
There is a paucity of research on the branding of sacral landscapes as a regional strategy in tourism marketing. On the one hand, the concept of place branding, to date, has been transferred very little to sacred destinations, while on the other hand, religious content and modern tourist marketing b...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Technological University Dublin
2020-05-01
|
| Series: | International Journal of Religious Tourism and Pilgrimage |
| Subjects: | |
| Online Access: | https://arrow.tudublin.ie/ijrtp/vol8/iss4/6 |