NEW STRATEGIC APPROACHES IN ROMANIAN PUBLIC ADMINISTRATION

In the condition of a dynamic environment where the citizens needs and requirements are constantly changing, a particular importance in ensuring a competitive advantage, it assumes strategic approach of the public organization, where marketing becomes a source, a management model necessary for incre...

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Bibliographic Details
Main Authors: BERCU Ana Maria, MISU Mihaela
Format: Article
Language:English
Published: Technopress 2013-06-01
Series:Journal of Public Administration, Finance and Law
Subjects:
Online Access:http://www.jopafl.com/uploads/issue3/NEW_STRATEGIC_APPROACHES_IN_ROMANIAN_PUBLIC_ADMINISTRATION.pdf