Costs of Loyalty Programmes Implementation in Pharmacies

Receiving the customer is in today’s market realities top marketing companies. The build a sustainable partnership relation between the seller and the buyer is decide on businesses, takings and profit potential. Increasingly, therefore, perpetuates the view that create lasting relationships is an es...

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Bibliographic Details
Main Authors: Maria Sierpińska, Agnieszka Woś
Format: Article
Language:English
Published: University of Finance and Management, Warsaw; Vistula University 2010-10-01
Series:Contemporary Economics
Online Access:http://ce.vizja.pl/en/download-pdf/id/176