Role and Significance of Business Reputation in Business Роль и значение деловой репутации в бизнесе
The article considers the essence of business reputation from the point of view of entrepreneurs, clarifies its components and their interconnection. It studies a correlation between the «reputation» and «image» notions and also provides a comparative characteristic and differences between the firm’...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2013-07-01
|
| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/pdf/2013/7_0/347_351.pdf |