THE ROLE OF TRUST IN MEDIATING THE EFFECT OF PERCEIVED RISK AND SUBJECTIVE NORM ON CONTINUOUS USAGE INTENTION ON GOPAY USERS IN DENPASAR

The purpose of this study was to explain the effect of perceived risk and subjective norms on belief and continuous usage intention, the effect of trust on continuous usage intention, and the role of trust in mediating the effect of perceived risk and subjective norm on continuous usage intention. T...

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Bibliographic Details
Main Authors: Rahmayanti P.L.D., Rahyuda I K.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2020-12-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects: