Reputation audit as a tool for management of competitiveness of enterprise
The article notes that the positive reputation of enterprises in an unstable and unpredictable competitive environment becomes an important means of strengthening their market position, as it provides additional competitive advantages, facilitates access to business resources and protects their econ...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
State Higher Educational Institution “Ukrainian State University of Chemical Technology”
2020-12-01
|
| Series: | Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет |
| Subjects: | |
| Online Access: | http://ek-visnik.dp.ua/wp-content/uploads/pdf/2020-2/Tkachenko_L.pdf |