THE ERA OF TRANSFORMATIVE MARKETING: SERVICE QUALITY OF MOBILE APP BASED TAXI SERVICES IN KUALA LUMPUR

THE ERA OF TRANSFORMATIVE MARKETING: SERVICE QUALITY OF MOBILE APP BASED TAXI SERVICES IN KUALA LUMPUR

This study is aimed to measure and compare the service quality of mobile app-based taxi service companies in Kuala Lumpur Malaysia. For mobility in Kuala Lumpur, there are multiple options, e.g., Meter taxi, Transportation Network Companies (TNC) like Grabe and public transportation services. The la...

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Bibliographic Details
Main Authors: Muhammad Farooq, Waqas Ali, Waqar Younas, Faisal Khalil-ur-Rehman, Qasim Ali Qurashi
Format: Article
Language:English
Published: University of Kragujevac 2019-12-01
Series:Proceedings on Engineering Sciences
Subjects:
etailq
service quality
kuala lumper
website design
reliability
Online Access:http://pesjournal.net/journal/v1-n2/6.pdf

Internet

http://pesjournal.net/journal/v1-n2/6.pdf

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