Influence of City Branding, Brand Identity, and Brand Image On Visiting Decision to Pekalongan City
Recently, city branding has become the most crucial issue in tourism marketng. It is not only to atract the tourists to visit the city but also to improve its image. This research was conducted by respondent survey to analyze the influence of city branding to the decision for visitng Pekalongan cit...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Padjadjaran
2017-03-01
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| Series: | Jurnal Bisnis dan Manajemen |
| Subjects: | |
| Online Access: | http://journal.feb.unpad.ac.id/index.php/jbm/article/view/40 |