The Effects of Store Environment and Merchandise to Customer Responses: an Empirical Study

The Effects of Store Environment and Merchandise to Customer Responses: an Empirical Study

This study aims to determine the relationship between store environments consisting of social cues, design cues, ambient gestures, and merchandise cues and their impact on cognitive and affective consumer evaluations of stores and merchandise that will influence approach behavior. The retail industr...

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Bibliographic Details
Main Authors: Richard I. Haryono, Sabrina O. Sihombing
Format: Article
Language:English
Published: Universitas Negeri Semarang 2018-06-01
Series:Jurnal Dinamika Manajemen
Subjects:
store environment
customer responses
approach behaviour.
Online Access:https://journal.unnes.ac.id/nju/index.php/jdm/article/view/14650

Internet

https://journal.unnes.ac.id/nju/index.php/jdm/article/view/14650

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