Cross-cultural differences in crossmodal correspondences between basic tastes and visual features

Cross-cultural differences in crossmodal correspondences between basic tastes and visual features

We report a cross-cultural study designed to investigate crossmodal correspondences between a variety of visual features (11 colours, 15 shapes, and 2 textures) and the five basic taste terms (bitter, salty, sour, sweet, and umami). A total of 452 participants from China, India, Malaysia, and the US...

Full description

Bibliographic Details
Main Authors: Xiaoang eWan, Andy T. Woods, Jasper evan den Bosch, Kirsten J McKenzie, Carlos eVelasco, Charles eSpence
Format: Article
Language:English
Published: Frontiers Media S.A. 2014-12-01
Series:Frontiers in Psychology
Subjects:
culture
colour
shape
texture
Crossmodal correspondence
taste/flavour
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2014.01365/full

Internet

http://journal.frontiersin.org/Journal/10.3389/fpsyg.2014.01365/full

Similar Items