Cross-cultural differences in crossmodal correspondences between basic tastes and visual features
We report a cross-cultural study designed to investigate crossmodal correspondences between a variety of visual features (11 colours, 15 shapes, and 2 textures) and the five basic taste terms (bitter, salty, sour, sweet, and umami). A total of 452 participants from China, India, Malaysia, and the US...
Main Authors: | , , , , , |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2014-12-01
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Series: | Frontiers in Psychology |
Subjects: | |
Online Access: | http://journal.frontiersin.org/Journal/10.3389/fpsyg.2014.01365/full |