Evaluating viral marketing: isolating the key criteria in insurance industry
This paper presents an empirical investigation to determine the key criteria that viral marketing practitioners believe should be implemented to measure about the success of viral marketing campaigns in insurance industry. The study designs a questionnaire in Likert scale where the effects of four i...
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| Format: | Article |
| Language: | English |
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Growing Science
2015-06-01
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| Series: | Management Science Letters |
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| Online Access: | http://www.growingscience.com/msl/Vol5/msl_2015_53.pdf |